ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

This quantitative study explores the relationship between online learning service quality, customer satisfaction, and customer retention in the Culinary Study Program during the Covid-19 pandemic. Using data from 217 students in a private university, specifically in Surabaya. The analysis employed i...

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Bibliographic Details
Main Authors: Fabiola Leoparjo, Eric Harianto, Riduan Mas’ud, Gunawan Bata Ilyas, Yulia Nur Hasanah
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
customer retention
customer satisfaction
culinary entrepreneurs
online learning service quality
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/6975

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/6975

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