New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises
The Great Recession, which marked the end of the first decade of the 21st century, caused significant changes in customers' preferences and resulted in fierce global competition in different industries. Leading global companies from the countries of the economic "Triad" (Western Europ...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711904247R.pdf |