“Chill or thrill”: the impact of the “polarity paradox” on hospitality and tourism
Purpose – In a society of abundance, complexity, uncertainty and secularisation, consumers seek extreme market offerings. They thereby avoid the grey middle ground and rather seek white or black, or rather utopia or dystopia, in their experiences. This consumer behaviour is coined the Polarity Parad...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2016-03-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2015-0053 |