DX and Dynamic Pricing

The theme of this issue is DX and Dynamic Pricing. One of the reasons we chose this theme is that there have not been many opportunities for discussion of the digitalization of pricing in a manner that is open to non-experts of the area. In the past, this magazine has featured a number of special to...

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Bibliographic Details
Main Author: Satoru Shibuya
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2022-01-01
Series:Maketingu Janaru
Online Access:https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.002/_html/-char/en