Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

AbstractThe technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and services. By understanding how consumers p...

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Bibliographic Details
Main Authors: Hussein Gibreel Musa, Indah Fatmawati, Nuryakin Nuryakin, M. Suyanto
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Bibliometric analysis
marketing
Vosviewer
TAM model
technology
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2329375

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2329375

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