Dynamic norms for dynamic times? An experiment on the effects of dynamic and static norms messages on COVID-19 vaccination intention
Social norms messages may motivate COVID-19 preventive behaviors, such as getting vaccinated. To date, however, the research has mainly focused on the established concept of static norms and widely ignored the potential of dynamic norms. Dynamic norms convey information about how norms are developin...
Main Authors: | , , , |
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Format: | Article |
Language: | deu |
Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2022-11-01
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Series: | Studies in Communication, Media |
Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2022-3-453 |