MODELLING CONSUMER EMPOWERMENT LEVEL

MODELLING CONSUMER EMPOWERMENT LEVEL

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Abstract This study aimed to analyze the effect of socioeconomic characteristics, consumer reference group, and the intensity of having consumer education on consumer empowerment among the residents of urban and rural area in Bogor. Better socio-economic characteristics were associated with better...

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Bibliographic Details
Main Authors: Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang Asngari
Format: Article
Language:English
Published: Universitas Islam Indonesia 2013-10-01
Series:Economic Journal of Emerging Markets
Subjects:
socio-economic
consumer empowerment
consumer education
reference group
Online Access:https://hmts.civil.uii.ac.id/JEP/article/view/3519

Internet

https://hmts.civil.uii.ac.id/JEP/article/view/3519

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