MODELLING CONSUMER EMPOWERMENT LEVEL
Abstract This study aimed to analyze the effect of socioeconomic characteristics, consumer reference group, and the intensity of having consumer education on consumer empowerment among the residents of urban and rural area in Bogor. Better socio-economic characteristics were associated with better...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Indonesia
2013-10-01
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Series: | Economic Journal of Emerging Markets |
Subjects: | |
Online Access: | https://hmts.civil.uii.ac.id/JEP/article/view/3519 |
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