The influence of brand equity on customer intention to pay premium price of the fashion house brand
Branded fashion clothing is developing expeditiously in Bangladesh. Bangladeshi local apparel fashion brand outlets are flourishing with positive customers’ attitude. The aim of this research is to understand the effect of brand equity on customers’ desire to spend on a premium price on a shop-ping...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2018-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol8/msl_2018_104.pdf |