Identifying the effective factors on co-creation branding in startups with a Meta-synthesis approach
IntroductionCurrent global statistics indicate that 80% of startups fail within a short period, with one of the primary reasons being weak branding strategies. Startups often lack precise knowledge of branding, which increases the risk of failure. To reduce this risk, marketers need a phenomenon cal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-06-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_15982_081a29a2519946d74384cbed058de8a2.pdf |