THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION
The success of the organisational actions is ensured by the permanentdialogue that is hold with the consumer in order to know and anticipate hisneeds and desires, in order to satisfy them better through the offered goodsand services. Found in the face of a polyvalent consumer, the marketingspecialis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2008-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2008-17.pdf |