THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION
The success of the organisational actions is ensured by the permanentdialogue that is hold with the consumer in order to know and anticipate hisneeds and desires, in order to satisfy them better through the offered goodsand services. Found in the face of a polyvalent consumer, the marketingspecialis...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2008-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2008-17.pdf |
| _version_ | 1818906046584848384 |
|---|---|
| author | Nicoleta CRISTACHE Irina SUSANU Sofia DAVID |
| author_facet | Nicoleta CRISTACHE Irina SUSANU Sofia DAVID |
| author_sort | Nicoleta CRISTACHE |
| collection | DOAJ |
| description | The success of the organisational actions is ensured by the permanentdialogue that is hold with the consumer in order to know and anticipate hisneeds and desires, in order to satisfy them better through the offered goodsand services. Found in the face of a polyvalent consumer, the marketingspecialists of the companies are provoked to find new landmarks in order tounderstand the mechanisms that guide the behaviour and to highlight theconsumers’ profile. Regarding the respect that must be granted to theconsumer, this begins with a real knowledge and understanding of theelements that are the basis of his decisions, respectively of the forming of hisbehaviour. Nowadays consumer is permanently searching for a direction thatis not always compatible with the notion of rationality or utility. |
| first_indexed | 2024-12-19T21:33:00Z |
| format | Article |
| id | doaj.art-30292cd2675c46a58aa6a9a45392a005 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 |
| language | English |
| last_indexed | 2024-12-19T21:33:00Z |
| publishDate | 2008-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-30292cd2675c46a58aa6a9a45392a0052022-12-21T20:04:52ZengUniversitaria Press CraiovaManagement & Marketing1841-24162008-01-011139144THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISIONNicoleta CRISTACHEIrina SUSANUSofia DAVIDThe success of the organisational actions is ensured by the permanentdialogue that is hold with the consumer in order to know and anticipate hisneeds and desires, in order to satisfy them better through the offered goodsand services. Found in the face of a polyvalent consumer, the marketingspecialists of the companies are provoked to find new landmarks in order tounderstand the mechanisms that guide the behaviour and to highlight theconsumers’ profile. Regarding the respect that must be granted to theconsumer, this begins with a real knowledge and understanding of theelements that are the basis of his decisions, respectively of the forming of hisbehaviour. Nowadays consumer is permanently searching for a direction thatis not always compatible with the notion of rationality or utility.http://www.mnmk.ro/documents/2008-17.pdfconsumers’ behaviourdecisionvalue |
| spellingShingle | Nicoleta CRISTACHE Irina SUSANU Sofia DAVID THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION Management & Marketing consumers’ behaviour decision value |
| title | THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION |
| title_full | THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION |
| title_fullStr | THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION |
| title_full_unstemmed | THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION |
| title_short | THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION |
| title_sort | influence of product value during the process of purchase decision |
| topic | consumers’ behaviour decision value |
| url | http://www.mnmk.ro/documents/2008-17.pdf |
| work_keys_str_mv | AT nicoletacristache theinfluenceofproductvalueduringtheprocessofpurchasedecision AT irinasusanu theinfluenceofproductvalueduringtheprocessofpurchasedecision AT sofiadavid theinfluenceofproductvalueduringtheprocessofpurchasedecision AT nicoletacristache influenceofproductvalueduringtheprocessofpurchasedecision AT irinasusanu influenceofproductvalueduringtheprocessofpurchasedecision AT sofiadavid influenceofproductvalueduringtheprocessofpurchasedecision |