Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city
The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2022-03-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/570 |