Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city

Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city

The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Fo...

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Bibliographic Details
Main Authors: Bella Marisa Putri, Ani Murwani Muhar, Zuwina Miraza
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2022-03-01
Series:Manajemen dan Bisnis
Subjects:
resource-based view
market orientation
business performance
Online Access:https://www.journalmabis.org/mabis/article/view/570

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