The Effects of Gasification Mechanics on User Engagement
The main purpose of this study is to evaluate the effect of different gamification mechanics on the user engagement in mobile applications using objective and subjective data. In this study, we evaluated user engagement in “BESHNO” audiobook application as a case study by comparison between results...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2022-12-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_13850_5a7d528fcfa7a7ec74d69d3bd15761f5.pdf |