How Bell Canada Capitalises on the Millennial: Affective Labour, Intersectional Identity, and Mental Health
Since 2010, the large telecommunications company, Bell Canada, has invited Canadians to “break the stigma” around mental illness through a campaign called #BellLetsTalk. The campaign claims to donate millions to mental health initiatives, aiming to also “start a conversation” about mental health onl...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2018-01-01
|
| Series: | Open Cultural Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/culture-2017-0037 |