Digitalization of the Marketing Activities of Enterprises: Case Study

Digitalization of the Marketing Activities of Enterprises: Case Study

The pace and scale of the digitalization of today’s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the purpose of the study was to present the impact o...

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Bibliographic Details
Main Authors: Nestor Shpak, Oleh Kuzmin, Zoriana Dvulit, Tetiana Onysenko, Włodzimierz Sroka
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Information
Subjects:
digitalization
marketing activity
management
electronic tickets
joint-stock company “ukrzaliznytsia”
electronic distribution channels
sales activity
Online Access:https://www.mdpi.com/2078-2489/11/2/109

Internet

https://www.mdpi.com/2078-2489/11/2/109

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