Stakeholders’ engagement in 280 characters: Evidence from JSE-listed companies

Stakeholders’ engagement in 280 characters: Evidence from JSE-listed companies

Background: Twitter is revolutionising the way in which companies engage with stakeholders. While prior research examining companies’ use of Twitter focused on the capital market consequences thereof, empirical evidence on how companies use Twitter, still remains scant. Aim: We aim to improve our u...

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Bibliographic Details
Main Authors: George F. Nel, Yadah du Toit
Format: Article
Language:English
Published: AOSIS 2023-08-01
Series:South African Journal of Economic and Management Sciences
Subjects:
stakeholders’ engagement
social media
twitter
tweet
annual results
interim results
two-way engagement.
Online Access:https://sajems.org/index.php/sajems/article/view/4964

Internet

https://sajems.org/index.php/sajems/article/view/4964

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