Cognitive biases in merchandising activation and effect on supermarket sale
Competition among different brands in supermarkets motivates consumer goods companies to develop and implement and activate merchandising materials at the point of sales (POS). These merchandizing materials attempt to influence shoppers and promote sales. On the other hand, behavioral economics stud...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2020-08-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | https://www.scielo.br/pdf/rae/v60n4/en_0034-7590-rae-60-04-0262.pdf |