TOURISM MARKETING: CONTEXT, CHALLENGES AND POTENTIAL

Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century. Modern tourism is an increasingly intensive, business-oriented, and commercially organized group of activities, and tourism marketing is be...

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Bibliographic Details
Main Authors: Retty Palupi, Micho Slavov
Format: Article
Language:Indonesian
Published: Universitas Udayana 2020-12-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/68751