Training of PR managers for ukrainian book editions in the specialization “Advertising and PR in publishing business” at the department of publishing of Borys Grinchenko Kyiv University
The urgency of the study is due to the fact that at the present stage of book publishing, the most editorial staffs suffer from the lack of professional PR managers who are able to manage communication policy of publishing companies. The article states that emergence of a new specialty in training a...
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2018-10-01
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| Series: | Інтегровані комунікації |
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| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/281 |