Regional branding: assessment of the use of new development tools in modern conditions
New economic conditions have created additional incentives to promote unique natural and cultural values of geographical origin in the form of regional brands. Combining a clear and meaningful set of attributes of regional identity, the brand is able to have a significant impact on the associative c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peter the Great St. Petersburg Polytechnic University
2023-04-01
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| Series: | π-Economy |
| Subjects: | |
| Online Access: | https://economy.spbstu.ru/article/2023.100.03/ |