THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY
This research aimed at partially and simultaneously describing the influence of fear, threat, and efficacy on customer's motivation to buy cigarettes. This research applied survey methodology with quantitative approach. The population of this research was a young smoker aged 13 until 19 years o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2018-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2018-06/article_18.pdf |