THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY
This research aimed at partially and simultaneously describing the influence of fear, threat, and efficacy on customer's motivation to buy cigarettes. This research applied survey methodology with quantitative approach. The population of this research was a young smoker aged 13 until 19 years o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2018-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2018-06/article_18.pdf |
| _version_ | 1797722323447447552 |
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| author | Irawan A. Firdias A. Mawardi M.K. |
| author_facet | Irawan A. Firdias A. Mawardi M.K. |
| author_sort | Irawan A. |
| collection | DOAJ |
| description | This research aimed at partially and simultaneously describing the influence of fear, threat, and efficacy on customer's motivation to buy cigarettes. This research applied survey methodology with quantitative approach. The population of this research was a young smoker aged 13 until 19 years old in Malang City. The sample of this research amounted to 116 respondents and the technique applied was purposive sampling. The instrument chosen to carry out this research was a questionnaire in form of a question with Likert scale. Data analysis adopted to conduct this research was descriptive analysis, multiple regression, simultaneous test (F) and partial test (t). The research result revealed that: partially, fear (X1) variable had a positive but not significant influence on consumer's motivation to buy cigarettes (Y); threat (X2) variable had a negative and no significant influence on consumer's motivation to buy cigarettes (Y); variable of efficacy (X3) had a negative and no significant influence on consumer's motivation to buy cigarettes (Y). Simultaneously, fear (X1), threat (X2) and efficacy (X3) variable had no simultaneous influence on consumer's motivation to buy (Y). According to that result, fear is the one and only variable having positive value although very low. |
| first_indexed | 2024-03-12T09:46:54Z |
| format | Article |
| id | doaj.art-30991e28d1894ab694e6bee4a0fed556 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T09:46:54Z |
| publishDate | 2018-06-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-30991e28d1894ab694e6bee4a0fed5562023-09-02T12:50:20ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842018-06-0178616516810.18551/rjoas.2018-06.18THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITYIrawan A.0Firdias A.1Mawardi M.K.2Faculty of Administrative Science, University of BrawijayaFaculty of Administrative Science, University of BrawijayaFaculty of Administrative Science, University of BrawijayaThis research aimed at partially and simultaneously describing the influence of fear, threat, and efficacy on customer's motivation to buy cigarettes. This research applied survey methodology with quantitative approach. The population of this research was a young smoker aged 13 until 19 years old in Malang City. The sample of this research amounted to 116 respondents and the technique applied was purposive sampling. The instrument chosen to carry out this research was a questionnaire in form of a question with Likert scale. Data analysis adopted to conduct this research was descriptive analysis, multiple regression, simultaneous test (F) and partial test (t). The research result revealed that: partially, fear (X1) variable had a positive but not significant influence on consumer's motivation to buy cigarettes (Y); threat (X2) variable had a negative and no significant influence on consumer's motivation to buy cigarettes (Y); variable of efficacy (X3) had a negative and no significant influence on consumer's motivation to buy cigarettes (Y). Simultaneously, fear (X1), threat (X2) and efficacy (X3) variable had no simultaneous influence on consumer's motivation to buy (Y). According to that result, fear is the one and only variable having positive value although very low.https://rjoas.com/issue-2018-06/article_18.pdfFear appealsfearthreatefficacymotivation to buy cigarettes |
| spellingShingle | Irawan A. Firdias A. Mawardi M.K. THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY Russian Journal of Agricultural and Socio-Economic Sciences Fear appeals fear threat efficacy motivation to buy cigarettes |
| title | THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY |
| title_full | THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY |
| title_fullStr | THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY |
| title_full_unstemmed | THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY |
| title_short | THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY |
| title_sort | influence of fear appeals on customer s motivation to buy cigarettes survey conducted to juveniles aged 13 19 years old in malang city |
| topic | Fear appeals fear threat efficacy motivation to buy cigarettes |
| url | https://rjoas.com/issue-2018-06/article_18.pdf |
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