Museum experience and satisfaction: moderating role of visiting frequency in national museum of ghana

Museum experience and satisfaction: moderating role of visiting frequency in national museum of ghana

This research aims to investigate how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. More specifically, this study also investigates the significant moderating role of visiting frequency on the relationship between satisfacti...

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Bibliographic Details
Main Authors: alexander Kofi Preko, Theophilus Francis Gyepi-Garbrah
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2021-04-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
museum
experience
satisfaction
loyalty
tourism
Ghana
Online Access:http://ojsull.webs.ull.es/index.php/Revista/article/view/2467

Internet

http://ojsull.webs.ull.es/index.php/Revista/article/view/2467

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