Improving of the integral evaluation methods of retail trade enterprises competitiveness
The aim of the article. The aim of the study is to improve the approaches and the author's methodology for integrated assessment of retailers’ competitiveness. The results of the analysis. The main criteria for integrated evaluation of the competitiveness of retail trade enterprises are market...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_142_151.pdf |