Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

There is a long-standing debate about the effects of media-generated stereotypes on receivers’ trust and attitude. However, there is insufficient consensus about their influence on the media receiver’s ecological perspective in determining their extent of trust and attitudes. Drawing an analogy from...

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Bibliographic Details
Main Authors: Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/12/1/35