Microalgae-based food: Purchase intentions and willingness to pay
Consumer acceptance is pivotal for the success of new foods, and it is therefore necessary to understand the determinants influencing consumers’ behaviour for microalgae-based food. The current study explores the influence of various factors on consumers’ attitude, purchase intention and willingness...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-12-01
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Series: | Future Foods |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833522000910 |