Microalgae-based food: Purchase intentions and willingness to pay

Consumer acceptance is pivotal for the success of new foods, and it is therefore necessary to understand the determinants influencing consumers’ behaviour for microalgae-based food. The current study explores the influence of various factors on consumers’ attitude, purchase intention and willingness...

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Bibliographic Details
Main Authors: Natalia Maehle, Frode Skjeret
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Future Foods
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833522000910