Talisman as an element of intangible heritage and commercialization of the sports event
The article studies the intangible heritage of sports event and, in particular, an official talisman of a sports competition as a carrier of cultural and commercial component. The goal of the research is to reveal the importance of the talisman of official competition for fans and estimate the deman...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2018-10-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/572 |