Monitoring as a tool for strategic management of organizations in the market of leisure and entertainment
The aim of the article. The article considers the theoretical principles of monitoring as an instrument for realization of complete management conception, the model is offered and the main stages of monitoring the leisure and entertainment market’s development are determined. The system of analytica...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_2_114_121.pdf |