THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE

THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE

In the world of business competition, entrepreneurs are demanded to be able to respond and act quickly to face increasingly fierce business competition within the scope of one location. Entrepreneurs are expected to be able to compete healthily and competitively to create the most exciting innovatio...

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Bibliographic Details
Main Authors: Totok Hendarto, Ermaini Ermaini, Endang Fatmawati, Widodo Ismanto, Teguh Setiawan Wibowo, Chia Han Tsai
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
price
product design
location
store atmosphere
consumer decision
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/6877

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/6877

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