CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY

The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as...

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Bibliographic Details
Main Author: N. V. Barinova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2018-06-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
Online Access:https://vest.rea.ru/jour/article/view/506