The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was used for the development of research findings....
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2021-08-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/7082 |