Contribution to fundraising process at higher education institutions in Brazil

The target of this paper is to verify the usefulness of fundraising strategies of North-American Higher Education Institutions in the context of their Brazilian counterparts, in the view of latest managers. The research, qualitative in nature, was carried out within three North-American institutions...

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Bibliographic Details
Main Authors: Valéria Riscarolli, Leonel Cezar Rodrigues, Martinho Isnard Ribeiro de Almeida
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2010-09-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/14806