Editorial – Theory building in marketing: rationalizing South Asian perspective

Editorial – Theory building in marketing: rationalizing South Asian perspective

Bibliographic Details
Main Authors: N.J. Dewasiri, Sudhir Rana, Muhammad Kashif
Format: Article
Language:English
Published: Emerald Publishing 2021-09-01
Series:South Asian Journal of Marketing
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2021-071/full/pdf?title=editorial-theory-building-in-marketing-rationalizing-south-asian-perspective

Internet

https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2021-071/full/pdf?title=editorial-theory-building-in-marketing-rationalizing-south-asian-perspective

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