MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS
As a substantial portion of online room reservations continues to be made via intermediary travel Web sites, the American hotel companies deploy large amounts of resources to attract travelers to their Web sites through lowest guaranteed rates, direct connections with agencies and corporate clients,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2007-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/227 |