MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS
As a substantial portion of online room reservations continues to be made via intermediary travel Web sites, the American hotel companies deploy large amounts of resources to attract travelers to their Web sites through lowest guaranteed rates, direct connections with agencies and corporate clients,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2007-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/227 |
| _version_ | 1819064217111625728 |
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| author | Cristian MOROSAN Miyoung JEONG |
| author_facet | Cristian MOROSAN Miyoung JEONG |
| author_sort | Cristian MOROSAN |
| collection | DOAJ |
| description | As a substantial portion of online room reservations continues to be made via intermediary travel Web sites, the American hotel companies deploy large amounts of resources to attract travelers to their Web sites through lowest guaranteed rates, direct connections with agencies and corporate clients, and industry partnerships. This article reports the results of a study that investigated travelers’ comments about their reservation experiences via hotel-owned and intermediary Web sites. The study revealed that the travelers had more favorable views of intermediary Web sites rather than hotel-owned Web sites. Travelers’ comments addressed the need for lowest room rates online, easy to use reservation tools, comparisons of room rates across properties within a destination, and security of online transactions. Hotel brand and travelers’ experience with online reservations have not been found to play a substantial role in travelers’ Web site preferences. |
| first_indexed | 2024-12-21T15:27:03Z |
| format | Article |
| id | doaj.art-30f87f1c59c2459db3b6afdebcf3a978 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-21T15:27:03Z |
| publishDate | 2007-06-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-30f87f1c59c2459db3b6afdebcf3a9782022-12-21T18:58:52ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942007-06-0103510148MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTSCristian MOROSAN0Miyoung JEONG1Kansas State UniversityIowa State UniversityAs a substantial portion of online room reservations continues to be made via intermediary travel Web sites, the American hotel companies deploy large amounts of resources to attract travelers to their Web sites through lowest guaranteed rates, direct connections with agencies and corporate clients, and industry partnerships. This article reports the results of a study that investigated travelers’ comments about their reservation experiences via hotel-owned and intermediary Web sites. The study revealed that the travelers had more favorable views of intermediary Web sites rather than hotel-owned Web sites. Travelers’ comments addressed the need for lowest room rates online, easy to use reservation tools, comparisons of room rates across properties within a destination, and security of online transactions. Hotel brand and travelers’ experience with online reservations have not been found to play a substantial role in travelers’ Web site preferences.http://revistadeturism.ro/rdt/article/view/227brandonline reservationssecurity |
| spellingShingle | Cristian MOROSAN Miyoung JEONG MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS Revista de Turism: Studii si Cercetari in Turism brand online reservations security |
| title | MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS |
| title_full | MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS |
| title_fullStr | MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS |
| title_full_unstemmed | MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS |
| title_short | MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS |
| title_sort | making hotel reservations online a content analysis of u s travelers comments |
| topic | brand online reservations security |
| url | http://revistadeturism.ro/rdt/article/view/227 |
| work_keys_str_mv | AT cristianmorosan makinghotelreservationsonlineacontentanalysisofustravelerscomments AT miyoungjeong makinghotelreservationsonlineacontentanalysisofustravelerscomments |