Factor Analysis on Rice Product Labels as a Consideration for Consumer's Purchase Decision In Yogyakarta
Rice is one of the staple foods consumed by most Indonesians causes rice products to grow in line with consumer demand. As a widely consumed product, rice production labeling is a concern following the latest health issues. Labels are expected to provide useful information in determining products to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada, Yogyakarta
2021-06-01
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| Series: | Agro Ekonomi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jae/article/view/61429 |