Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
Objective With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2017-05-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/2055207617710802 |