Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
Objective With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...
Main Authors: | Linnea I Laestadius, Megan M Wahl |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2017-05-01
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Series: | Digital Health |
Online Access: | https://doi.org/10.1177/2055207617710802 |
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