Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam
This paper aims to compare determinants affecting individual customer satisfaction between Internet Banking and Mobile Banking services in Ho Chi Minh City. We developed the research model based on the Information System Success Model (ISS) of DeLone and McLean (2003). The official sample size is 41...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2022-10-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2110 |