Joint Promotion Partner Recommendation Systems Using Data from Location-Based Social Networks
Joint promotion is a valuable business strategy that enables companies to attract more customers at lower operational cost. However, finding a suitable partner can be extremely difficult. Conventionally, one of the most common approaches is to conduct survey-based analysis; however, this method can...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-01-01
|
Series: | ISPRS International Journal of Geo-Information |
Subjects: | |
Online Access: | https://www.mdpi.com/2220-9964/10/2/57 |