Joint Promotion Partner Recommendation Systems Using Data from Location-Based Social Networks

Joint promotion is a valuable business strategy that enables companies to attract more customers at lower operational cost. However, finding a suitable partner can be extremely difficult. Conventionally, one of the most common approaches is to conduct survey-based analysis; however, this method can...

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Bibliographic Details
Main Authors: Yi-Chung Chen, Hsi-Ho Huang, Sheng-Min Chiu, Chiang Lee
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:ISPRS International Journal of Geo-Information
Subjects:
Online Access:https://www.mdpi.com/2220-9964/10/2/57