ANALISIS EKUITAS MEREK BERBASIS PELANGGAN PADA MINIMARKET INDOMARET DI SALATIGA
Abstract Retail Business is of the biggest inustry in Indonesia and already seemed to be a broad people's lifestyles. Indomaret is one of a retail franchise network in Indonesia. Consumer shopping behavior is formed because the value of a brand that increases a sense of pride. The purpose of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2016-03-01
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| Series: | Among Makarti |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/123 |