Strengthening and skills development through the implementation of a real marketing campaign: the FormulaUEM
This article describes an innovative cooperative teaching activity developed in a Spanish university that allowed students to get into contact with the professional world while developing some basic skills required in the workplace. Specifically, this paper describes an activity carried out during t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat Politècnica de València
2012-04-01
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| Series: | Red U |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/REDU/article/view/6128 |