Factors Affecting Augmented Reality Adoption in the Retail Industry

Factors Affecting Augmented Reality Adoption in the Retail Industry

Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary to understand the pressing factors of diffusing AR...

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Bibliographic Details
Main Authors: Syed Shah Alam, Samiha Susmit, Chieh-Yu Lin, Mohammad Masukujjaman, Yi-Hui Ho
Format: Article
Language:English
Published: Elsevier 2021-05-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
augmented reality
retail industry
technology acceptance model
open innovation
Malaysia
Online Access:https://www.mdpi.com/2199-8531/7/2/142

Internet

https://www.mdpi.com/2199-8531/7/2/142

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