Effects of Customer Reviews on Product Sales of Strong Brands:
Consumers use online customer reviews as an indicator of product quality before making their purchase decisions. The brand is also a powerful cue of product quality for individual products from strong brands, and the impact of customer reviews for these products may be relatively low compared to tha...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-06-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.031/_html/-char/en |