Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model

This study investigated the mediating roles of self-acceptance and self-esteem in the relationship between body image dissatisfaction and impulse buying, and tested the moderating effect of gender on the relationships. A sample of 374 college students and graduate students (33.4% male, 66.6% female)...

Full description

Bibliographic Details
Main Authors: Zhihui Cai, Yang Gui, Dandan Wang, Han Yang, Peipei Mao, Zhikeng Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653559/full