Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model
This study investigated the mediating roles of self-acceptance and self-esteem in the relationship between body image dissatisfaction and impulse buying, and tested the moderating effect of gender on the relationships. A sample of 374 college students and graduate students (33.4% male, 66.6% female)...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-04-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653559/full |
| _version_ | 1818384994029010944 |
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| author | Zhihui Cai Zhihui Cai Yang Gui Dandan Wang Han Yang Peipei Mao Zhikeng Wang |
| author_facet | Zhihui Cai Zhihui Cai Yang Gui Dandan Wang Han Yang Peipei Mao Zhikeng Wang |
| author_sort | Zhihui Cai |
| collection | DOAJ |
| description | This study investigated the mediating roles of self-acceptance and self-esteem in the relationship between body image dissatisfaction and impulse buying, and tested the moderating effect of gender on the relationships. A sample of 374 college students and graduate students (33.4% male, 66.6% female) participated in the study. Results revealed that (a) body image dissatisfaction positively associated with impulse buying; (b) self-esteem plays a mediating role between body image dissatisfaction and impulsive buying; (c) a serial indirect pathway (i.e., Body image dissatisfaction → self-acceptance → self-esteem → impulse buying) emerged; (d) the mediation path from self-acceptance to self-esteem was stronger for female than that from male. The results underscore the importance of identifying the mechanisms that moderate the mediated path between body image dissatisfaction and impulse buying among students. These findings point to the potential implications about how to reduce impulse buying through improving body image satisfaction. |
| first_indexed | 2024-12-14T03:31:06Z |
| format | Article |
| id | doaj.art-3160c1f8b3b34de6af270a990eb3b7b1 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-14T03:31:06Z |
| publishDate | 2021-04-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-3160c1f8b3b34de6af270a990eb3b7b12022-12-21T23:18:45ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-04-011210.3389/fpsyg.2021.653559653559Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation ModelZhihui Cai0Zhihui Cai1Yang Gui2Dandan Wang3Han Yang4Peipei Mao5Zhikeng Wang6School of Psychology, Central China Normal University, Wuhan, ChinaKey Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, Wuhan, ChinaSchool of Psychology, Central China Normal University, Wuhan, ChinaSchool of Psychology, Central China Normal University, Wuhan, ChinaSchool of Psychology, Central China Normal University, Wuhan, ChinaSchool of Psychology, Central China Normal University, Wuhan, ChinaSchool of Psychology, Central China Normal University, Wuhan, ChinaThis study investigated the mediating roles of self-acceptance and self-esteem in the relationship between body image dissatisfaction and impulse buying, and tested the moderating effect of gender on the relationships. A sample of 374 college students and graduate students (33.4% male, 66.6% female) participated in the study. Results revealed that (a) body image dissatisfaction positively associated with impulse buying; (b) self-esteem plays a mediating role between body image dissatisfaction and impulsive buying; (c) a serial indirect pathway (i.e., Body image dissatisfaction → self-acceptance → self-esteem → impulse buying) emerged; (d) the mediation path from self-acceptance to self-esteem was stronger for female than that from male. The results underscore the importance of identifying the mechanisms that moderate the mediated path between body image dissatisfaction and impulse buying among students. These findings point to the potential implications about how to reduce impulse buying through improving body image satisfaction.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653559/fullbody image dissatisfactionimpulse buyingself-acceptanceself-esteemmoderated mediation |
| spellingShingle | Zhihui Cai Zhihui Cai Yang Gui Dandan Wang Han Yang Peipei Mao Zhikeng Wang Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model Frontiers in Psychology body image dissatisfaction impulse buying self-acceptance self-esteem moderated mediation |
| title | Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model |
| title_full | Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model |
| title_fullStr | Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model |
| title_full_unstemmed | Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model |
| title_short | Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model |
| title_sort | body image dissatisfaction and impulse buying a moderated mediation model |
| topic | body image dissatisfaction impulse buying self-acceptance self-esteem moderated mediation |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653559/full |
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