Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty
Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfactio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2021-12-01
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| Series: | Jurnal Psikologi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jpsi/article/view/64138 |