Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty
Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfactio...
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| 格式: | 文件 |
| 语言: | Indonesian |
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Universitas Gadjah Mada
2021-12-01
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| 丛编: | Jurnal Psikologi |
| 主题: | |
| 在线阅读: | https://jurnal.ugm.ac.id/jpsi/article/view/64138 |